Investor and entrepreneur Elon Musk has put forth some radical transportation proposals (Hyperloop, anyone?), but when it comes to solving day-to-day commuting challenges, the Tesla CEO seems to be fresh out of new ideas. The Wall Street Journal reported this week on the parking crunch at two of the company’s facilities in Silicon Valley:
“Parking is, like, one of my biggest nightmares—like, where do we park everyone?” said the Tesla Inc. chief executive, on a recent earnings call with analysts who were trying to probe concerns about the electric-car maker’s year ahead.
At Tesla’s Palo Alto, Calif., headquarters, uniformed valets dashed about on a recent morning directing traffic and cramming in as many cars as possible. A bumper-to-bumper formation of parked cars snaked through the lanes of the lot, boxing in other vehicles.
At the Tesla factory 30 miles away in Fremont, which has 6,000 employees over the course of various shifts competing for 4,500 vehicle spaces, photos show parking is a free-for-all. Cars are jammed diagonally in spots, propped up on curbs or resting on gravelly medians.
Instead of asking “where do we park everyone,” Musk really ought to take a step back and ask, “why is everybody driving?” This is a major metropolitan area, so there must be some transit around, right? Is there no other way to get to Tesla’s corporate office in Palo Alto or its manufacturing facility in Fremont?
As it turns out, Bay Area Rapid Transit (BART) just opened its newest station, Warm Springs/South Fremont, just a stone’s throw from the massive Tesla manufacturing facility in Fremont. But we’d be surprised if anyone working at this facility actually uses it: while it’s just a half-mile to the station as the crow flies, the actual distance for a human is almost two miles. That’s almost 40 minutes on foot, but it probably feels a lot longer when the streets look like this:
While the current situation is certainly less than ideal, there is a plan to build a pedestrian bridge to connect the station to what the City of Fremont is calling its “Innovation District,” where 850 acres adjacent to the Tesla plant are being developed with a mix of residential and commercial uses. But until an attractive, convenient pedestrian connection is in place, the company ought to be doing whatever it can to make transit a more appealing option. For example, if they’re not already, they should be running a shuttle to and from the station. They could take it a step further by subsidizing the cost of a transit pass, charging a fee for parking, and letting employees cash out their parking spots if they decide not to drive to work.
Tesla’s corporate office in Palo Alto, just across the bay from Fremont, is backed up against a swath of nature preserves, golf courses and horse riding pastures. While on one hand this would seem like a pretty lousy location if you don’t have a car, on the other hand, it’s served by five different Valley Transit Authority (VTA) bus lines. That’s not going to be the easiest or most efficient commute option for many Tesla employees, but it could be a more attractive option for some if the company were to provide incentives to use transit (and a disincentive to drive). And if it’s not already doing so, the company should be running shuttles to help employees make the “last-mile” connection from nearby transit stops, like the CalTrain stations at California Avenue and San Antonio (both three miles away) and perhaps even the terminus of the VTA light rail in downtown Mountain View (five miles away).
Perhaps it’s a bit naive to expect a car company to cater to car-free mobility options, but maybe Tesla ought to move to a location that’s easier to get to via transit — like General Electric did when it moved from suburban Fairfield, Connecticut to within walking distance of Boston’s South Station. The problem is, transit doesn’t seem to be on Musk’s radar. (After all, taking the bus doesn’t exactly have the allure of, say, driving a $100,000 electric car or zipping along at the speed of sound in a pneumatic tube.)
Elon Musk’s bewilderment about Tesla’s parking troubles — and his apparent lack of interest in transit — makes sense if you’ve read about one of his newest ventures. Musk launched a tunnel boring enterprise based on the idea that we can build — well, tunnel — our way out of congestion. The Verge reported in January:
“Without tunnels, we will all be in traffic hell forever,” Musk told The Verge via Twitter DM today. “I really do think tunnels are the key to solving urban gridlock.”
Evidently Musk isn’t familiar with the concept of induced demand. That’s something he might want to brush up on if he’s serious about tackling traffic congestion, or even just fixing the mess in his company’s parking lots.